Networking: Digital Marketing Strategies for LinkedIn

Searching for the best digital marketing strategies for LinkedIn? Trying to find some great LinkedIn marketing ideas?

While there are many ways you can connect with customers online, using LinkedIn is actually one of the best options out there, especially for B2B companies. Marketing your business on LinkedIn can be incredibly rewarding if done right, but unfortunately, it can also feel like an uphill battle if you don’t know what you’re doing.

Fortunately, you’re not alone. Below we’ll look at some of the top marketing strategies your business should be using on LinkedIn.

1. Improve Your Company Page

One of the first things you should do when marketing your business on LinkedIn is to make sure that you’ve created a company page for your business. On this page, you can do a variety of useful things to interact with your audience on the platform.

When setting up your company profile, you’ll be able to add your business logo along with details about your business such as your business name, your website URL, your company size, your industry, and more. You should also make sure to write a full and detailed description that tells LinkedIn users all about your company and its achievements.

It’s important that you take some time to work on this page and make it look outstanding. LinkedIn users will view this page to learn more about your business, so it’s important that it’s presented well.

2. Start Interacting

There are many basic interaction features you can use on LinkedIn that will allow you to reach out to users who are interested in your business and who follow your page on the platform. You should make sure that you’re using these features often to build engagement.

One of the easiest ways to interact with your audience is to start leaving status updates. Status updates allow you to post anything you want relating to your business and can be a great way to spread information such as business news or special events or promotions your business is having.

Additionally, it can also be a great idea to create LinkedIn polls to engage your followers even further and to get some great insights.

3. Create Engaging Content

Another great strategy for building your business using LinkedIn is to make sure that you’re regularly posting engaging, industry-relevant content to the platform.  Publishing articles and blog posts on LinkedIn is a great way to build brand awareness and can also help your business position itself as an industry leader.

Case studies, how-to articles, and information on industry trends are all welcomed on LinkedIn. If you provide the platform with interesting, high-quality content often, you may find that it gets shared and gets your business a lot of traction online.

Additionally, if you already have a blog on your website, you may also want to try syndicating content to the platform as well.

4. Join Group Discussions

One of the best features of LinkedIn is the many groups that are on the social platform. If you want to market your business effectively, it’s a great idea to join some of these networking groups and to start participating.

There are many industry-relevant groups on LinkedIn, many that have active discussions going on. It’s a great idea to join some of these conversations and to provide relevant information in a down-to-earth way. Participating in discussions can help boost your presence on the platform and you’ll also be able to leave your company information in your signature as well.

The people in many of these groups are an active part of your industry, so being an active part of these groups can go a long way in boosting your business online.

5. Create Your Own Group

While participating in existing LinkedIn groups can be a great way to market your business, it can also be a great idea to create a group of your own as well.

Creating a group on LinkedIn that is affiliated with your company is very easy to do. It can also be helpful for letting clients, customers, employees, and others in your network gather in one place.

Building a LinkedIn group that relates to your business can be very effective for building brand awareness and for better connecting with those in your industry.

6. Let Your Employees Help

If you want to create a stronger presence on LinkedIn, then it’s important that you get your employees involved as well.

You should encourage your employees to list your company on their profile and link back to your company’s profile page or to any groups that you’ve created. You should also encourage all of your employees to be active in your groups and to share and like any status updates or content you post as well.

Additionally, if there are any specific types of outreach you need to do on the platform, you may want to have some of your employees do the bulk of the work and have them connect to others on the platform on your behalf.

7. Use LinkedIn Ads

Another great thing you can do to market your business on LinkedIn is to launch some ads on the platform. With LinkedIn ads, you can advertise on the platform and target the exact type of people that you want to connect with. You’ll be able to target your ads using various factors such as geography, industry and company size, job function, gender, age, and more.

Using online ad platforms can be a great way to reach more people and can be done in a very cost-effective way, allowing you to get results at a great price. You can also tweak and test your ads endlessly and make them more and more effective over time.

Building Your Business With These Digital Marketing Strategies for LinkedIn

While it can be tricky to get accustomed to using the platform if you’re brand new to it, the digital marketing strategies for LinkedIn listed above can help. Be sure that you’re working smart rather than hard when using the platform if you want to get some great results without feeling like you’re spinning your wheels.

Are you trying to create a more professional and productive business? Get in touch now to learn more about how digital coaching can help.