There are tons of articles online (and on my blog) about how to increase your leads and generate more sales. This type of information is important for businesses looking to improve their revenue or stay out of the red. But what […]
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Whether you personally love the social media platform or hate it, you’ll want your business to have a presence on Facebook. And for good reason. There are more than 2.45 billion active users on the site each month. That’s a […]
Facebook is the most popular way to discover small businesses online. Millions of companies have a Facebook page, but neither post relevant content nor have a well-optimized profile. They’re missing out on potentially millions of dollars just because they didn’t […]
While email marketing may sound a little antiquated these days when everything seems to revolve around social media, it is still one of the most powerful tools in a small business owner’s marketing arsenal. From being able to track campaigns […]
Email marketing has an average ROI of $42 for every $1 you spend on it. With those kinds of profits involved, it’s not hard to see why a healthy email list is somewhere between the Holy Grail and nirvana as […]
The average adult checks their email account 15 times per day. But with social media in the spotlight, many businesses overlook the power of email marketing. Unfortunately, they are missing out on a great opportunity to reach potential customers. Emails might be old-fashioned, […]
According to Social Media Today, PPC advertisers spent $10.1 billion in ads in 2017 alone. When it comes to visibility in search engines, you may be losing out on sales and customers when you ignore PPC opportunities. But what exactly […]
Brand names are a familiar concept to most of us today. But have you ever stopped to think about what a brand really is, or what it’s worth? If not, you’re not alone. While brands are relatively common, they can […]
As a small business owner, you know how important it is to advertise on social media. But did you know that YouTube is the 2nd largest social media site? In fact, it’s larger than both Instagram and LinkedIn! With an estimated […]
Did you know that American retailers spend about 76.4% of their ad budgets on Google ads? These retailers generate 85.3% of the clicks from these ads. If you have not yet embraced paid advertising, you’re missing out on a great deal of […]
What are the best strategies to make your business stand out on the Internet? Do you need to focus more on your content creation marketing? You could be missing out on valuable customers if you’re not using this technique. Online […]
Managing your social media efforts can be time-consuming and confusing. But with a good community-management-for-business strategy, your company will reap the benefits and establish a trusted and appreciated social media presence. Don’t neglect your online community management. Your community is […]
Did you know that 34% of consumers will make an unplanned purchase if they see that a brand has personalized the content? With content marketing constantly changing you need to be able to keep up. Using some content marketing tips you’ll be […]
If you search the web for lead generation strategies you will find dozens of articles touting 47 ways to capture leads. But these articles fail to dive into the strategy, or why you’re capturing leads in the first place. To […]
In the world of social media, artificial intelligence, chatbots, virtual reality, and video, you may be wondering how relevant or useful email is. The truth is, with close to 4 billion email users worldwide, email may just be the perfect place to […]
Is your business website as optimized as it could be? In this ever-evolving world of technology, competition is hotter than ever. A knockout website could be the difference between standing out or getting lost in the crowd. But if you’re […]
Are you using Facebook to market your company? Facebook is a great digital marketing tool for many companies. If you’re currently using Facebook to market your business but you want to take your strategies to the next level, keep reading. In […]
Searching for the best digital marketing strategies for LinkedIn? Trying to find some great LinkedIn marketing ideas? While there are many ways you can connect with customers online, using LinkedIn is actually one of the best options out there, especially for […]
Across the world, eCommerce sales account for 14.1% of all transactions made. This may come as a surprise, but it makes sense when you think about it- in the growing digital age, more and more people are able to access the internet. […]
One important but obvious reason for having a website for your business is so that your customers and potential customers can find it. If they can’t, then you need some SEO tips to make that happen. Good search engine visibility […]
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