The average adult checks their email account 15 times per day. But with social media in the spotlight, many businesses overlook the power of email marketing. Unfortunately, they are missing out on a great opportunity to reach potential customers.
Emails might be old-fashioned, but they are still effective. The trick is creating communication that gets opened, not deleted or ignored.
If you’re ready to explore how email marketing can help you achieve your business goals, it’s time to try MailChimp.com. MailChimp is a user-friendly platform that makes sending emails simple and fast. Read on to learn how it can boost your business.
What Is MailChimp.com?
When you use email platforms such as Google or Yahoo, the number of recipients you can reach is limited. It can also be difficult to create visually appealing communication.
With MailChimp, you can send email blasts to thousands of people at the same time. The platform also offers attractive, highly customizable templates.
MailChimp makes it easy to build and manage email lists, collect leads, and view analytics to find out how your marketing campaign performed. It can be integrated with your website or an e-commerce platform to streamline your processes.
Essentially, it’s a must-have tool for any small business. Let’s look at six specific ways MailChimp can benefit your company.
1. Create Prettier Emails
People love looking at pretty things, including emails. If your email marketing looks great, recipients will be more likely to read it – and click through to buy!
MailChimp.com lets you add your logo and brand colors with a few clicks. Maintaining brand consistency is so important, and with this platform, it’s a no-brainer.
You can also add images, GIFs, and nice-looking link buttons that take the work out of making a purchase.
2. Reach Your Target Audience
MailChimp email lists can be divided into groups of customers with different interests, so it’s easy to target a core audience without annoying everyone else. If you sell winter sports gear, why waste your time marketing skis to snowboarders?
It’s also possible to send follow-up emails to anyone who opened your first email or clicked through to your website. Offering a coupon might seal the deal.
Consider targeting subscribers who haven’t engaged with you in a while with a catchy subject line or an extra discount code.
3. Save Money
One of the best things about MailChimp is it grows with your business. If your email list is small, it’s free.
After you reach a certain number of subscribers, the cost increases incrementally, so it stays affordable as your company gets bigger. There’s no obligation to pay for services you don’t need in the beginning.
4. Save Time
Learning how to use MailChimp.com requires no special training. The user interface couldn’t be simpler.
You’ll get the hang of it right away, so you can devote your energy to more important tasks. If you do have questions, their top-rated customer support is always ready to help.
5. Grow Your Email List
When it comes to collecting email addresses, MailChimp.com does the work for you. You can generate a sign-up form with a few clicks, then add it to your website.
Custom forms allow people to opt-in to the lists of their choice, so you end up with a highly interested audience from day one. MailChimp also has a tool to import emails from existing spreadsheets quickly. You’ll never have to type them in one by one again.
6. Track Your Results
After you send a campaign, you can use MailChimp’s dashboard to check a variety of insights such as the number of opens and click-throughs. It’s also possible to see how many people subscribed and unsubscribed from your list each day.
Use MailChimp.com and Watch Your Business Thrive
MailChimp.com is used by some of the most successful companies around, and the customer feedback speaks for itself. Business owners love the platform’s affordability, simplicity, and helpful support.
Sign up for an account and begin creating beautiful marketing emails today. You’ll be amazed by how positively your clients respond.
Are looking for expert advice to help you reach your goals? Contact me to learn about digital coaching services.
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